This table provides a detailed overview of various key metrics available within Rubii. Each metric includes a brief description to clarify its purpose and measurement approach. Click here to view Rubii mapping metrics with different platforms.
| Metric | Description |
|---|---|
| Impressions | Total number of times an ad is displayed on a screen, regardless of user engagement. |
| Measurable Impressions | Impressions that can be accurately tracked, typically based on viewability standards. |
| Viewable Impressions | Impressions where at least 50% of the ad is visible on the screen for at least 1 second (for display ads) or 2 seconds (for video ads). |
| Viewability | Percentage of impressions that were viewable out of total measurable impressions. |
| Clicks | Number of times users have clicked on the ad. |
| CTR (Click-Through Rate) | Percentage of impressions that resulted in a click, calculated as (Clicks / Impressions) * 100. |
| Conversions | The number of desired actions taken by users, like purchases or sign-ups, after engaging with the ad. |
| Views | Total number of times a video ad was viewed. |
| Completion Rate | Percentage of video ad views that reached the end, calculated as (Completed Views / Views) * 100. |
| CPM (Cost Per Thousand Impressions) | Average cost to show the ad 1,000 times. |
| CPC (Cost Per Click) | Average cost for each click on the ad. |
| CPV (Cost Per View) | Average cost for each video view. |
| CPL (Cost Per Lead) | Average cost for each lead generated. |
| CPA (Cost Per Acquisition) | Average cost for each conversion or acquisition. |
| Completed Views | Total number of times a video ad was watched in full. |
| 25% Completed Views | Number of views that reached at least 25% of the video duration. |
| 50% Completed Views | Number of views that reached at least 50% of the video duration. |
| 75% Completed Views | Number of views that reached at least 75% of the video duration. |
| Swipe Up | Number of times users swiped up to interact with a story or vertical ad. |
| Cost Per Swipe Up | Average cost for each swipe-up interaction. |
| Landing Page View | Number of users who viewed the landing page after interacting with the ad. |
| Revenue | Total income generated from ad-driven conversions. |
| ROAS (Return on Ad Spend) | Revenue generated for every dollar spent on ads, calculated as (Revenue / Ad Spend). |
| CPLPV (Cost Per Landing Page View) | Average cost for each landing page view. |
| Conversion Rate | Percentage of users who completed the desired action out of total ad interactions. |
| Store Visit | Number of users who visited a physical store after interacting with the ad. |
| Reach | Total number of unique users who saw the ad. |
| Frequency | Average number of times each unique user saw the ad. |