This video tutorial covers how to use Custom Metrics and Custom Dimensions in Rubii. These two features help you tailor your reporting setup to match your clients' unique tracking needs.
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What You'll Learn
- Custom Metrics – How to create calculated fields using existing metrics like spend, clicks, conversions, etc.
- Custom Dimensions – How to group and label data points based on certain conditions (e.g., naming campaigns “Always On” or “Promotional”).
Use these features to personalise and simplify the reporting view for your clients.