Below is a list of some columns from the tracker with a description for each.
| Field Name | Description |
|---|---|
| Budget | The total gross budget |
| Gross Spend to Date | Amount of budget spent to date |
| Booked Delivery | What is required to deliver in the platforms |
| Booked Rate | Shown for fixed metric placements only, this is the rate sold to your client |
| Delivered | Delivery to date in terms of booked delivery |
| Delivered Rate | Delivery Rate to date. Shown for fixed metric placements only. |
| Last 14 Days Pacing |
Shows daily delivery for the past 14 days. If 'Pace Delivery from Ad Server data' is selected when creating a placement, this graph is based on ad server data. |
| Overall Pacing | Shows the campaign’s overall pacing. Based on even delivery over campaign duration, will appear in red if delivery is behind or ahead of time by more than 10%. |
| Yesterday’s Delivery | Budget or metric delivery for the past day. Will appear in red if delivery was above or below the delivery target for that day by more than 10% |
| Today’s Delivery Target | The target delivery for that day according to time remaining (note: this assumes an equal delivery throughout the duration of the campaign) |