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Glossary

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  • Order: Create and set up new orders, connect data to orders, and view campaign performance.
  • Track: Monitor campaign delivery and pacing. Tracker shows data up until yesterday, but today’s data may be available by clicking on placements.
  • Report: View reports of delivered campaigns and generate raw data exports.
  • Reconcile: Conduct monthly reconciliation of delivered accounts.
  • Agency: List of agencies representing advertisers (Rubii acts as an agency for brand-direct clients).
  • Advertiser: List of advertisers pulled in from DSPs.

Tracker

  • Campaign: Displays a list of campaigns and associated placements within Rubii, showing advertiser, agency, order number, and strategy.
  • Status & Alert: Status shows the current state of the campaign or placement. Alerts highlight any issues.
  • Status Indicators:
    • Upcoming (Empty green play symbol)
    • Live (Filled green play symbol)
    • Stopped (Grey square symbol)
    • Paused (Grey pause symbol)
  • Last 14 days Pacing:
    • Displayed as a bar graph with the most recent day on the right-hand side. A green bar indicates that delivery was within the threshold set, while a red bar signifies that delivery has exceeded the threshold set by the account administrator.
    • Last 14 days pacing is always based on client spend rather than media spend.
  • Yesterday's Delivery: Means what was delivered yesterday for all line items that are mapped to the placement. This displays the Media Spend.
  • Overall Pacing:
    • Tracks percentage of delivery and time completed.
    • Campaign pacing graph that shows:
      • % Delivery (= Client spend) completed
      • % Time completed
  • Days Remaining / Flight Dates: Sorting options for upcoming, delayed, live, and finished placements.
  • Delivered Rate: Rate paid in platforms.
  • Booked Rate: Fixed rate charged to the client (CPM, CPC, etc.).
  • Booked: Based on booked rate and budget.
  • Impressions: Total served impressions.
  • CTR: Click-through rate (Clicks ÷ Impressions).
  • Viewability: Viewable impressions ÷ Measurable impressions.
  • Completion Rate: Completed Views ÷ Impressions.
  • CPA: Cost per acquisition.
  • Conversions: Leads, actions, acquisitions.

Reports

  • Progress Report: Exports all placement data for the selected campaign.
  • Reach: Unique users the ad has reached.
  • Frequency: Number of times an ad has reached a unique user.

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