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Google Analytics 4 Reporting

Updated

Rubii.io’s Google Analytics 4 (GA4) integration allows you to track and analyze user interactions on your Rubii platform in-depth. This article explains how to set up and use GA4 with Rubii to gather actionable insights on user behavior, enhancing your ability to make data-driven decisions.

 

What is Google Analytics 4 (GA4) Integration?

The GA4 integration in Rubii.io enables you to monitor how users interact with your platform, providing comprehensive analytics on:

  • User Engagement: Track key metrics like session duration, user retention, and active users.
  • Event Tracking: Understand specific user actions, such as clicks, page views, and form submissions.
  • Conversion Metrics: Monitor custom goals and conversions to see how well your platform performs in meeting business objectives.

Accessing GA4 Integration on Rubii.io

  1. Log in to Rubii.
  2. Connect your GA4 account via the Data Sources section.
  3. Link the advertiser to the data source in the Advertiser section.
  4. In the Tracker section, start mapping by clicking on the Mapping icon.
  5. Go to the Analytics section, under GA Property and View. Map the line items.
  6. Now, go to GA Traffic Sources. Include the UTM parameters source, campaign, content, and term. These help track details about where traffic is coming from and which marketing efforts are driving it.
  7. Go to Reports > Dashboard. Open the dashboard you want to edit, and you can start visualizing your data.

Breakdown of each UTM parameter

  • Source (utm_source):

    • Purpose: Identifies the origin of the traffic.
    • Examples: google, facebook, newsletter
    • Use: Helps track which website, search engine, or platform is driving visits.

  • Campaign (utm_campaign):

    • Purpose: Indicates which marketing campaign directed users to your site.
    • Examples: spring_sale, holiday_promo
    • Use: Allows you to compare traffic from specific campaigns and measure their success.

  • Content (utm_content):

    • Purpose: Differentiates between multiple links to the same page within a single campaign.
    • Examples: header_link, footer_ad
    • Use: Useful for testing which link placement or ad version drives more engagement.

  • Term (utm_term):

    • Purpose: Tracks keywords associated with paid search campaigns.
    • Examples: running_shoes, skin_care
    • Use: Helps identify search terms that generate traffic, especially for paid ads.

Things to Remember!

The Search channel in Rubii operates uniquely, as it automatically uses platform campaign names as traffic sources for the connected GA4 property.

If a campaign includes two placements, and both placements are linked to platform campaigns with the same name, this can lead to conflicts. Since the traffic source in GA4 is based on the campaign name, it will appear identical for both placements.

To resolve this, you can only map the GA4 property to one of these two placements, not both.

 

 

 

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