The Keyword widget in the Rubii dashboard presents keyword performance data in a tabular format, offering detailed insights into your campaign metrics across platforms. This widget is customisable to suit your specific reporting needs.
Tenants can personalise the Keyword widget through the Edit Creative Panel. The following settings are available:
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Platforms: Select the platforms to include in your report (e.g., Search Ads 360, Google Ads, Bing Ads).
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How Many: Define the number of keywords to display.
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Sort by: Choose the metric or dimension by which to sort the data.
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Sort Order: Specify ascending or descending order for sorting.
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Date Range: Select the reporting period, either at the report level or a custom date range.
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Filters: Apply filters to refine the displayed keywords.
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Dimensions:
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Keyword: This is preselected and cannot be removed.
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Additional dimensions can be added from the available options in Rubii.
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Metrics:
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All metrics available within Rubii are supported in the Keyword widget.
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Use the Platforms setting to focus on specific ad platforms for a targeted analysis.
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Combine Sort by and Sort Order to identify top-performing keywords or those requiring attention.
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Apply Filters to segment data by campaign, audience, or other criteria.